15 Must-Have Digital Skills For Every Content Creator In 2022

For you to be a successful blogger, eBook creator, online entrepreneur, digital marketer, etc. that earns money with your blog or website, you've got to acquire and master the following skills listed below.

It might take you a few hours to learn, but mastering requires practice and investment.

It could be the investment of time, resources, or effort.

But, no matter what it cost to acquire and master them, they're worth the cost.

These skills will aid your blogging and online marketing business.

They will help you spend less and earn more.

They will provide you with more opportunities to monetize your blog and online presence.

And the good thing about these skills is that anyone can acquire and master them. 

So you don't need to worry or fret if you're a newbie, relax cost this blog post will work you through from the very start and provide you with additional resources that will help you master these skills.

Now, let's get started.

1. Keyword Research

Keyword research is a huge in-demand skill that every blogger and digital marketer must have.

It is a practice that involves the discovery and analysis of search terms to better a website's performance and improve its search ranking.

It is the ability to research and discover keywords that your target audience is searching for and how to leverage the data you get to improve your content.

It gives bloggers and content creators ideas on what to talk about, which words to use and how to structure their content for it to get more engagement and probably convert to sales.

How do you get started?

You might want to know how to acquire and master this skill especially if this is your first coming across this term.

Well, I got your back.

Knowing what keyword research is, is the first step to take, and after that, you look at the step-by-step method and tools experts are using.

What is keyword research?

Let's see what the big guys say about keyword research.

Here's how  Hubspot blog and Wikipedia define keyword research.

To know more about Keyword research, check out this video below by Neil Patel.

2. Content writing

Writing good content that your audience and search engine bots will love is a MUST-HAVE digital skill for content creators.

This skill is all about planning, writing, and organizing web content for marketing or promotion purposes. The idea is to come up with content that will both educate, engage and inspire your visitors and audience.

The different forms of content one should be able to write is blog posts, social media posts, etc.

To get started with acquiring and mastering this skill, follow the simple steps below.

1. CHOOSE A NICHE

As a writer, you need to know the exact topic you want to write about and the particular audience you need to focus on.

Your niche is your area of interest, what you want to focus on.

To learn more about Niche check out my post

Niching Down- 3 Simple steps to get started

2. FIND A TOPIC

With Keyword research tools and strategies source out for content and specific topic, your audience is searching for. Pick one of those topics and create content.

3. COME UP WITH CATCHY TITLES

Every content must have a title. It is actually the first thing your visitors or target audience will see, therefore should be good and catchy

4. WRITE CONTENT THAT ADDS VALUE

Your post, article, or any form of content you create should meet a need. It should be created with the aim to meet a specific need, answer a question or state a unique fact.

5. MAKE IT ENGAGING

Use stories and personal illustrations. write in a conversation style.

This way your audience will enjoy reading and engaging with your content instead of getting bored. Make them feel like you are directly talking to them.

3. Proofreading

I love the way Scribbr defines it.

They say:

This skill can distinguish between a serious professional blogger or digital marketer from a lazing content creation newbie. 

To learn more read the post below from Scribbr

QUICK GUIDE TO PROOFREADING

4. Copywriting

Many people including online entrepreneurs think copywriting and content writing are the same since they are both writing. But they are different.

Content writing is writing to educate and engage your audience with your brand but copywriting is writing with the sole aim of converting. It could be to drive traffic or make more sales.

In copywriting there is a definite call to action your content is driving at.

5. Simple graphic design

Without cool and catching graphics and images, your blog content will be boring and unattractive.

Nothing grabs your audience's attention more than your designs. 

Even though many pro bloggers will spend a lot for a professional designer to handle the task, it will be an added advantage to you. This is because it will save you some cash and allow you to create your designs the way you envision them.

And with tools like Canva you don't need to worry about anything.

Now you can create your graphics even with your smartphone and free templates that will aid the task.

6. Affiliate marketing

Affiliate marketing is getting paid for selling other people's products. You earn commissions for referring your audience to make purchases with your unique link.

When you master this skill you will know how to insert your referral links in your blog content or personal website.

7. Social media marketing

This is all about leveraging social media platforms to promote your brand, create awareness, generate leads, and eventually make sales.

This marketing strategy is different from Paid or Sponsored ads like Facebook Ads, Instagram ads. youtube Ads, Google Ads to name a few.

Here you focus on building your brands by posting consistent and quality content on your social platforms.

8. Email marketing

Email marketing is simply promoting and marketing your brands, products, and service with the use of emails. 

This is a direct marketing strategy that enables you to reach 100% of contacts in your email list.

Learn more about Email marketing from Mailchimp - One of the best email marketing platform

Click the link below

https://mailchimp.com/marketing-glossary/email-marketing/

9. Ebook creation

Creating and selling eBooks is one of the legit ways to make money online with both your blog, social platforms, or personal website.

And with the invention of some special apps, you can now create and sell ebooks with both your mobile and desktop or laptop devices.

The skill is simple to learn.

In fact, I have a special ebook that will teach you how to create and sell an ebook with just your smartphone

 

To grab a copy click the link below

bit.ly/Ebook-marketing-tutorials

10. Paid online advertising

Paid or sponsored ads like Facebook, Instagram, Google, and youtube ads are easy and fast ways of promoting your content, getting leads, and generating sales.

Even though it will cost you a few bucks, this marketing strategy will help you target the right audience and market your products to people in need of it.

Mastering the skill is also an ideal thing for every content creator, especially if you want to monetize your content in 2022.

 

Apart from setting your budget and launching your ads, you need to know how to target the right people and the best approach that works.

11. Freelancing

Freelancing is simply getting paid online for rendering your skills or services.

Here you work remotely and get paid anywhere in the world.

This skill can enable you to live a life of freedom and travel.

You render any kind of service as little as listening and reviewing calls, typing, proofreading, designing fliers, reviewing books to developing apps, and designing websites.

Platforms to start with are Upwork, Fiverr, PeoplePerHour, etc.

12. Video course creation

Videos are one of the most popular forms of content.

Everyone loves videos, and creating one is a must-have skill as a content creator.

You need to learn how to create educational videos, resources, presentation videos, etc. in order to promote and market your content more.

13. Storytelling

Ever heard the phrase "No story. no glory".

It might sound funny, but it's true.

As a content creator, you must have a story that your audience wants to hear. A story that distinguishes you from the crowd. A story that portrays your personality, brand, product, and services.

Storytelling is all about engaging your audience with stories that will awaken their imagination or make your point clear. It is the act of promoting your brand through stories

Hubspot's blog clearly states 7 steps on how you can use storytelling in your content.

To read the full post click the link below

https://blog.hubspot.com/marketing/storytelling

14. Web design using CMS

Being able to create and design simple web pages like a blog, landing page, etc is a skill you need to have as a blogger, digital marketer, content creator, or online entrepreneur.

You need to learn how to use CMS software like WordPress, BLOGGER, etc.

Although you can pay a professional website designer or developer to do it, doing it yourself can add to your portfolio.

15. Search engine optimization (SEO)

This is a skill-set that includes keyword research, website design, website speed, backlinks and many other things.

With SEO skills your blog will be able to rank well on search engines, get more organic traffic, and generate more sales online.

Okay, you've seen the skills, now go get them.

My advice: don't spend all your time, effort, and resources trying to learn all at once. you can start with 2 or 3, work on them, master them and then add more. The great thing is that before you know it you will be cutting costs and earning more.

KINDLY COMMENT AND SHARE YOUR VIEWS ABOUT THIS POST.

THANKS.